Maximum bloggers or content writer use to write their content properly with high value content, but unable to get high rank on search engine, like Google search engine. This is because they were unable to understand the intent or needs of their users.
If you want your content/article/website or blog liked by your users and rank properly on any search engine result, then you have to understand the value of Search Intent in SEO. Here in this article, we are going to explain in detail about what is search intent, types of search intent, how to optimize your content for search intent and why search intent is very necessary. It is one of the most import concept in SEO to make your content liked by more users and got a chance to get high rank on search engine results. Now let’s understand what is search intent.
What is Search Intent?
It is also known as user intent (understanding of user needs) and refers to the purpose behind the search query of users. It is quite very important to understand search intent for Search Engine Optimization (SEO). If we implement search intent properly, this will help the blogger or content owner to create content that meets the needs of users and improves their visibility on the SERPs (search engine results pages).
Let’s have an example to understand it more.
If a user is searching for “how to make tea”, they are in the buying process called informational stage. In a content that provides step-by-step instructions and tips to make tea, one can attract and engage these users naturally.
On the other hand, if a user is searching for “best mobile for gaming,” it is a high possibility that they are in the stage of commercial investigation during buying process. So by creating content that reviews and compares gaming mobiles, one can attract and engage these users, and potentially convert them into customers.
So by doing the above approach, the creator can potentially earn users loyalty and trust and convert them into loyal customers.
Suppose you are writing “best mobile” on Google search, the search engine suggests you few topics based on your search keyword or combination of keywords. It might be possible that you are looking for some information about mobile under price 20000 or 15000. Might be you are looking for best mobiles for games. This is how Google itself help you to understand the search intent.
So if you are going to write an article about best mobile ……, then you should consider the suggested keywords by Google itself also.
How do you identify search intent in SEO?
Understanding the search intent behind a user’s query is important for search engine optimization (SEO). Search Intent can be classified in 4 different types.
- Informational
- Navigational
- Transactional
- Commercial Investigation
Let’s understand one by one
Informational Intent
Maximum search on internet is related to get more information about something. For example, about SEO, about new trends, electronic items, education, travel, health etc. As you know that Google search is getting more intelligent day by day. So it will only show search result related to your interest. For example, if you search “how to make tea”, then the result will show only those topics which are related to tea making. Not about the history of tea. This type of search may also in the form of questions. Such search intent is called Informational Intent.
Navigational Intent
The second most search intent is Navigational Intent that related to get a direction or location or website of searched keyword. For example, if someone knows about company name but don’t know the exact website URL, in that case user use to search from company name and the search engine provide few URLs of that company.
Transactional Intent
As from the name Transactional Intent, we come to know that a user is searching something with intention of purchasing something. The user is looking to complete a transaction, such as making a purchase or signing up for a service. For example, “sports shoes for men” or “subscription of Netflix.”
As a result of such search, the search engine use to provide information related to that product with price and link of the website from where one can purchase it. Not only that, search engine like Google use to provide much information related to search item, and it helps users to take decision accordingly.
Commercial Investigation
The last Search Intent is Commercial Investigation. It can also call as Commercial Intent. In this category of search, user intention is to get more information before making a decision to purchase. So this search intent is a combination of Informational Intent and Transactional Intent. For example, “Top 10 best mobile”, “best hotels in Delhi, India”.
After knowing different types of search intent, let’s understand how to improve your SEO with Search Intent.
Why is search intent important for SEO?
All search engines provide meaningful search results. The algorithm of search engines are improving day by day, this is because they want to provide meaningful, correct and valued content to users based on their search intent.
Search intent is important for SEO because it helps to create content that meets the needs of users and improves their visibility on the search engine results pages (SERPs). When a user does some search query on any search engines, they have a specific purpose in mind. They may be looking for information, trying to find a specific website or page, looking to purchase something, or researching products or services with the intention of making a purchase.
By understanding the intent behind a user’s search query, one can create content that provides the information, products, or services that users are looking for. This helps to increase user engagement and satisfaction, as well as potentially driving traffic and conversions.
How to improve your SEO with Search Intent?
It is very important to understand search intent to improve your SEO and provide value content to your users. If you create content that meets the user requirements based on their search intent, you can attract and engage your target audience, and finally convert them into your valued customers. To improve SEO with search intent, you can do followings:
- Identify the search intent type: Identify the types of search intent for your industry or niche. Use keyword research tools, such as SEMrush or Google Keyword Planner, to identify the most common search queries and their intent.
- Create content as per search intent: Create content that fulfils the requirements of users based on their search intent. For example, if the type of search intent for your industry is commercial investigation, then you should create content that reviews and compares products or services.
- Optimize content as per targeting audience: Optimize your content as per the target keyword and search intent. Use on-page SEO techniques, such as optimizing meta tags, headings, sub-heading and content to make your content more visible and relevant to users and search engines. Try to provide more meaningful information related to search intent, and don’t provide unnecessary content just to make your article longer. If you are not providing such information, user may leave your website very soon without reading complete information.
- Monitor and analyse your SEO performance: Use analytics tools, such as Google Analytics or Ahrefs, to track your rankings, traffic, and conversions. Use this data to refine your SEO strategy and improve your content based on user needs.
Conclusion
The algorithm of search engines are designed in such a way that when someone searches a keyword on the search engine like Google, it used to provide them exactly the answer they are looking for.
If someone is unable to understand about search intent, and they haven’t created the content according to different search intent, most probably their website or blog won’t perform well in search results.
So before choosing a keyword and write content, you should do a proper research and try to understand the motive behind the keyword users are going to search. If you are able to understand the motive behind the searched keyword, you will come to know about which search intent is it. The search intent will be one out of given 4 above.
Now, once you know about the search intent, you have to optimize your content accordingly. If you don’t optimize your content according to search intent, you have to compromise with your valuable users and traffic.
FAQ
In this section, we are trying to provide few common questions, those are mostly asked in terms of Search Intent.
What is Search Intent for SEO?
Search intent for SEO refers to the motive behind a user’s search query. It’s important for website owners or bloggers to understand search intent, so they can create content accordingly to meets the needs of users and improves their visibility on the search engine results pages (SERPs). By optimizing content for search intent, one can increase user engagement, drive potential traffic and conversions.
What is Low Intent Keywords?
The low intent means user are looking for informational or Navigational content. The frequency of search on any search engines are very low in this category. So before creating your content, you should do proper research on your keyword and find the search intent for that keywords.
What is high Intent Keywords?
Keywords that provide intension of transaction are called high intent keywords. Such searches are come in the category of Transactional Intent. The search engine use to provide information related to that product or service with price and link of the websites, and it helps users to take decision accordingly.
What is an example of search intent?
An example of search intent is a user typing “best coffee shops in New Delhi” into a search engine. The search query indicates that the user is looking for recommendations or reviews of coffee shops in New Delhi. By understanding this search intent, a website owners can create content that provides recommendations and reviews of the best coffee shops in New Delhi. This will finally attract more users to boost your traffic and may be converted into loyal customers.
What are the 4 types of search intent?
As explained, there are 4 different types of search intent and those are:
Informational
Navigational
Transactional
Commercial Investigation
Hope above information will help you to understand the topic search intent.
